1. Ukubekwa kwenkqubo kunye neenjongo eziphambili

"Inkqubo yoLawulo lweeLwimi ezininziIyilelwe ngokukodwa kumashishini e-Multional, iiNkampani zoRhwebo lwangaphandle kunye ne-Eversileas BrandsIZiko loLawulo loMthengi weHlabathi, ejolise ekusombululeni amanqaku amathathu eentlungu kwimisebenzi yehlabathi:

1. Izithintelo zolwimi: Inkxaso yexesha lokwenyani kunye nenkxaso yendawo ngexesha lokunxibelelana kwabathengi;
2. Idatha yokwahlula: Ukudityaniswa kolwazi lwabathengi kukhutshiwe kwimimandla eyahlukeneyo kunye neenkqubo zolwimi;
3. Ukulungelelaniswa kwenkcubeko: Ukunikezelwa kwe-Womativement yeNdawo yeThengiso kunye neNkonzo yabaThengi.
   Iinjongo eziphambili: Nceda amashishini eqonda ukumiliselwa kwezakhono zonxibelelwano ezininzi kunye ne-CRR yenkqubo epheleleyo ngokudibanisa umthungoUlawulo oluvaliweyo kunye nolawulo loMjikelo wobomi behlabathi, Ukuphucula umgangatho wokuguqula, ireyithi yemali kunye nokunyaniseka kwentengiso kwintengiso yenkcubeko enqamlezo.

2. Iimodyuli ezisebenzayo ezisebenzayo kunye nokungabikho kweelwimi ezahlukeneyo

(I) Ulawulo lwedatha yabathengi: i-360

• Idatha yeelwimi ezininzi: Ukuqokelela ngokuzenzekelayo idatha yokunxibelelana kweelwimi ezininzi (i-imeyile, imbali yencoko, iindaba zentlalo, njl njl.
• Inkqubo yelebhile yelebhile: Phawula ngokusekelwe kwisicatshulwa esisekwe kulwimi olukhethwayo, iimpawu zenkcubeko yengingqi (ezinje nge-ramadan ye-ramadan yaseMpuma), kunye nokuSebenzisa i-Premits yeQela leMidlalo (umzekelo

(Ii) Ukuthengisa ezenzekelayo: Ukuqala kunye nokufikelela

• Ithala leencwadi leeNqaku eliSetyenzini: Ilayisensi yeTemplate yeTemplate (EDM, i-SMS, izithuba zentlalo), ixhasa ukuveliswa kwendlela enye yolwimi lweelwimi ezili-114;
• Ukuqinisekiswa kwemvakalelo yenkcubeko: Khangela ngokuzenzekelayo i-taboos ye-taboos kunye ne-slangs yendawo ye-slang eguqulweyo (ezinje ngeBrazil inqanda i-purpaganda);
• I-Furket yeNtengiso yeNgingqi: Beka indlela yokuguquguquguquguquki okokwahlulwa kolwimi (umzekelo: Abathengi abathetha isiNgesi balandela inkqubo yovavanyo ye-A / B, abathengi baseJapan, abathengi baseJapan banika inqaku lesipho sebhokisi yesipho).

(Iii) Ulawulo lwenkqubo yokuthengisa: Ukudibana kwamathuba olwimi lweshishini

• Inguqulo yexesha lokwenyani: Nika iziseko ze-billitles ngexesha lenkqubo yonxibelelwano (i-intanethi kwi-intanethi, ikhontrakthi yevidiyo, i-contrafiction yevidiyo) kunye nenkxaso yokwamkelwa kwemvume (njenge-Indiya yesiNgesi, iSpanish IsiNgesi);
• UVAVANYO LOMSEBENZI WOKUGQIBELA WOKUGQIBELA: Velisa iingxelo zamathuba ahlukeneyo eshishini elisekwe kwiDatha yezeNdalo yoQoqsho (iZinga loTshintsho
• Umsebenzi wamaxesha ngamaxesha ngamaxesha: Ziqhelanise ngokuzenzekelayo indawo yexesha lomthengi ukuze ucwangcise ukulandela izicwangciso zokulandela (ezinjengokwenza idinga lentlanganiso ngelo xesha leBeijing yeBeijing kubathengi baseMexico).

(Iv) IZiko leeNkonzo zeNkonzo yeZiseko ezininzi

• Umyalelo wokrelekrele: Yabela inkonzo yabathengi ngokweelwimi eziphambili zolwimi (isicelo se-French → Iqela labaThengi beSenegal);
• Isiseko solwazi lweLwimi: Inkonzo yabathengi ingena kumagama aphambili aseTshayina ukuze afumane zonke izisombululo zolwimi (ezinjengokungena "umgaqo-nkqubo wokubuyiselwa" ukuze ufumane i-PRDF ye-pubf);
• Isilumkiso sokuhlaziya isilumkiso: Chonga utyekelo lweemvakalelo kwizikhalazo ngeelwimi ezincinci (ezinje ngoPhononongo olubi kwizilumkiso ezibomvu zaseRussia).

3. Uyilo lobuchwephesha kunye nezakhono zenkxaso yehlabathi

I-4. Ixabiso le-jistario yelizwe kunye nempumelelo yezorhwebo

Ubungakanani bokufumana umthengi

• Ukunciphisa uxinzelelo lwenkcubeko enqamlezileyo: Umxholo wokuthengisa owenzelwa i-imeyile unyusa ireyithi yokuvula nge-imeyile kwiimarike zaseYurophu neAmerican nge-40% (xa kuthelekiswa nomatshini wokuguqulela);
• I-Preckere Special Plation: Ukutshixa abathengi abanokubakho kwiimarike ezivelayo kwiithegi zolwimi (njengokuchonga igama elingundoqo "kwi-Whoisedeller" kumbuzo weVietnam).

I-DEARDE YOKUGCINWA

• Inkonzo yeeNkonzo zeeLwimi: Inkonzo yabaThengi beArabhu yonyuse inqanaba lokuthenga kwakhona kubathengi beMpuma yeMpuma ngama-35%;
• IIMPENDULO ZABASEBENZI BONKE: Ukudityaniswa kwezikhokelo zokuPhuculwa kweMveliso zovavanyo lweelwimi ezininzi (ezinjengokufakelwa iziphene ezifumaneka kwiinguqu ezimbi zeSpanish).

Ubukhulu bokusebenza ngokusebenza

• UKWENZIWA KOMNYANGOUkucutha imfuno yokuguqulela ngaphandle kwemfuno yama-70%, kwaye kwandise ukusebenza ngentsebenzo yeendlela zokuthengisa ngamaxesha ama-3;
• Amandla omngcipheko: Ukubeka iliso ngexesha lokwenyani lokuziphepha okuzisiweyo izilumkiso kubathengi kumaRussia, ukunciphisa izinga letyala elibi nge-28%.

Ukusuka kwizixhobo kwi-injini yokukhula kwehlabathi

INKQUBO YOKUZIPHATHA NGOKUGQIBELAHamba ngaphaya kokunqongophala kwe-CRM ye-CRM, ngeUmdibaniso kathathu weTekhnoloji yeeLwimi, ukuthotyelwa kweMimandla kunye neNkulumbulelo yenkcubeko, yakha kwakhona i-Logring ye-Logric yemisebenzi yeShishini yeHlabathi:

• ukuphela komphambili: Fezekisa "unxibelelwano olungabonakaliyo" ngeelwimi ezili-114 kwaye uphelise umgama wenkcubeko;
• Iqonga eliphakathi: Yakha i-chia yedatha yehlabathi jikelele yokuqhuba ngokwenza izigqibo;
• indlela enqabile ephelayo: Lungiselela ngokusebenzayo kwiMigaqo yeNgingqi ukuqinisekisa ukukhula kokuthotyelwa.
  Eyona nto kukunceda inkampaniIzinto ezingalunganga zokwahluka kolwimi ziguqule iingenelo zesicwangciso sokusebenza kubunzulu babathengi behlabathi, kwaye ekugqibeleni kufezekisile ukuphuculwa kwi "mpendulo engenalo kwiimfuno zeelwimi ezininzi" ukuze "ulawule intengiso yehlabathi".